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The power of online consumer voices
Mouth-to-mouth recommendations have always been a strong medium of influence. But being placed online opens a new dimension to their influence: always available, easy to find, can be commented on,...
View ArticleBaidu helps to launch SEM regulatory guide
Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at...
View ArticleAsian Search Engine Market Shares (2009/2010)
Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a...
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Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s...
Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it...
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China search engine news: Google China with new approach, Baidu hires US...
Google China changes tactics to avoid ICP licence withdrawal Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing...
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Chinese consumer confidence: Up in cities, down in rural areas
Consumer confidence in China’s rural areas continues to grow, while Chinese consumers in cities across all four tiers are less confident, according to the latest probe into consumer confidence in the...
View ArticleSocial e-commerce in China, mass customization & personalization
At present, 3digitalminds is working on a new project for Asian markets. With Juuway we will offer customized products for Asian customers, based on social media and social co-creation. 1,3 billion...
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Website Design & Usability of Top 5 Chinese B2C E-Commerce Sites
Today, I’d like to take a look at the webdesign and usability of the leading E-Commerce sites in China and compare them to each other. Getting the look and feel and usability of a website right is a...
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Infographic: Asia Search Engine Market Shares 2012/2013
It was about time to create no. 3 of our Asian search engine market share series (no.1, no.2) . Most of the data is from late Q4 2012 and as such also valid for the beginning of 2013. We analyzed...
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Google is among the top 3 advertising platforms in China, but makes only 1.8%...
Our friends over at China Internet Watch posted this article about the distribution of ad spend in China in 2012, based on a research of Enfodesk. The top 3 online advertising platforms in 2012 are...
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